John-Noall Reid: Visual Communications Creative Direction

MB Kit

80' overhead gantry. Linear motion.

Photography: Ilha Do Mel

Low light. Sunset.

Urban Photography: Paris

Paris.

KEP

Medical tubing. How do you make it sexy and appealing?

PUCPR

University campus with Curitiba skyline.

OY-L

This is a favorite of ours. There is so much to this image. It may be one of our favorite images of all time. The brand is so great to work with. It really makes it easy to shoot the products.

Young Ambassadors Program Style Guide

Smithsonian Latino Center brand identity for their signature program.

OY-L Brochure

Product shoot. OY-L was in need of product photography for their new natural beauty line. We ended up shooting their entire line of products. This is the family shot. We took their existing brochure, created new layouts and updated existing layouts with new product photography.

Panama Panamanian Passages: A Traveler's Journal

The best thing about working with the Smithsonian Latino Center is that the quality of content we receive is top notch. When given hundreds of high quality images and asked what I would do with them to tell the story of Panama... I created the journal. You can download the PDF with the link to the right.

Cerâmica de los Ancestros: Bookmark

Dual sided, celebrating the exhibit of Cerâmica de los Ancestros: Central America's Past Revealed.

Smithsonian Latino Center: Annual Report Folder

This was a great opportunity to create a new direction for the Smithsonian brand itself. With the Latino Center, we were able to push the limits using the Smithsonian branding elements. Since this campaign, our design efforts have been replicated across the entire Smithsonian brand.

Burnt Orchid Paper Shoppe

On-line home made paper product shop. Hand made cards and such.

RAE of Life

A group in Arizona came to me with the hopes of establishing a retail brand. The purpose was to be an online and in store presence as a CBD distributor. We came up with the name, "RAE of Life" using the name of the owner as a double meaning. Rachel. We then started concepting the logo and moved on to some of the packaging. Please click the PDF link to the right to see more packaging design for RAE.

Smithsonian Latino Virtual Gallery

The Smithsonian Latino Virtual Gallery is an online collection of the Smithsonian Latino Center.

MB Kit Systems

This was a brand re-do. The client changed their name and visual identity. Corporate stationary, printed collateral and video elements had to be reworked to include new brand and applied standards.

Implicit Cellars

Creating finely-crafted Cabernet Sauvignon wines produced in small quantities. With the launch of their product in late 2020, product photography was and continues to be a must have.

Destination Kent State

Development of a recognizable brand for new student orientation.

Blossom Home Staging

Logo and brand development.

Hilltop Web Design